Myntra, an E-commerce platform has recently been in the spotlight for all the wrong reasons. Myntra had to redesign its logo after a Mumbai-based activist, Naaz Patel, the founder of an NGO called the Avesta Foundation, filed a complaint against the brand with the cyber police. She claimed that the logo was insulting and derogatory towards women and demanded that the company change its logo immediately. Rashmi Karandikar, DCP, Mumbai Cyber Crime Department said, “We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time”.
Myntra in their letter to the police said that they would take necessary steps to revise the logo but also stated that the new logo would come into play only after exhausting their inventory of physical pre-printed material with the existing logo across India.
The opinions were divided and some people argued that the accusation was baseless and that they never found the logo offensive. Rakesh Rathod and Vijayalaxmi Khopande who advocated for Naaz stated that the “overall placement of the colour scheme of the letter “M” in the logo was obscene to the eyes of any person of normal prudence”. They also claimed that “the colour scheme was highlighted in such a manner that it depicted a woman spreading her legs in a suggestive manner” and that this would lead to the “victimisation of women in our society”.
While others such as Nandita Gandhi of Akshara Centre said she didn’t find any stereotyping or pornographic content in this logo.
After Myntra redesigned their logo, the Avesta foundation supported the change and thanked Myntra for “addressing the concerns and respecting the sentiments of millions of women”.
Most other twitter users found the change “unnecessary and “preposterous”.
Netizens didn’t hold back and started a meme-fest while having a good laugh about the matter.
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